2020-11-17 09:16

Gemius: Most visited websites in Estonia, October 2020

Gemius: Most visited websites in Estonia, October 2020

Internet technology and research company Gemius has published Top of 10 most visited websites in Estonia in October 2020. As in September, portals tv3.ee audience continued to increase and showed significant increases in total and mobile statistics. Meanwhile reaching +15 000 Real Users, elu24.ee moved to the 3rd place in Computer top, switching places with ohtuleht.ee.

Total statistics for all devices

In October, despite small audience ups and downs, all sites maintained their position in the top of total statistics. Site’s tv3.ee audience continued to increase and grew by +36 000 Real Users which is biggest increase from all platforms together in previous month. It should also be noted that news portals geenius.ee number of users grew by +17 000 readers.

The most visited site from all devices, i.e., from computers, mobile phones, and tablets together, in October as in the previous months was news portal delfi.ee with 690 000 Real Users, followed by postimees.ee with 631 000 users and decrease by -15 000 readers. Meanwhile third position is taken by elu24.ee with an audience of 469 000 users and increase by +16 000 users. In fourth position is portal ohtuleht.ee with 441 000 users from all devices and decrease by -10 000 readers, but Top 5 is closed by above mentioned geenius.ee with 312 000 Real Users.

However notable decrease was shown for portal mail.ru with -14 000 users, but it remained its position in Top 10. 

Real Users and computers

Several significant increases allowed portals to change places in Computer top this October. However, top is revealed by delfi.ee with 496 000 users which is the same audience as in September, but portal postimees.ee takes second position with 410 000 users and small decrease by
-1 000 users. Meanwhile portal elu24.ee with audience increase by +15 000 reached 3rd place in the Computer top, leaving ohtuleht.ee in 4th position with audience of 255 000 users. Top 5 is closed by tv3.ee and increase by +16 000 Real Users, allowing portal to rise by one position in Computer top.

Only two of Computer top sites showed decrease in previous month. Like in total statistics, sites mail.ru audience dropped by -5 000 users, but vk.com audience – by -3 000 Real Users. 

Real Users from mobile devices

The growth of tv3.ee audience should also be highlighted in mobile statistics – remaining number 6 in the top, tv3.ee audience grew by +37 000 users, which is the biggest increase in mobile statistics. Unlike in the Computer top, in mobile statistics portal vk.com showed increase by +4 000 users, but site mail.ru – by +2 000 Real Users in October.

Mobile top in October is revealed by delfi.ee in the 1st place with 659 000 Real Users from mobile phones and tablets together, which is -3 000 Real Users compared to September. Second place is taken by postimees.ee with 590 000 visitors and -15 000, but portal elu24.ee remains in 3rd position with 421 000 and increase by +4 000 users. Portal ohtuleht.ee takes 4th  position in Mobile top with 397 000 Real Users and -17 000 users, which is biggest decrease in mobile statistics, but geenius.ee with audience of 259 000 users and increase by +3 000 readers closes Top 5.

Small audience decreases were shown for sites online.ee with -4 000 users and mke.ee with -3 000 readers in previous month compared to September.


An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in October. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.


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