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E-commerce in Baltics 2023: motivation, purchases and obstacles
analüüs2023-06-12

E-commerce in Baltics 2023: motivation, purchases and obstacles

In the e-commerce study conducted in the Baltics by Gemius, it was found that the motivation for respondents in all three countries to shop online is better prices compared to traditional stores. While Latvians and Estonians often purchase insurance on domestic websites, Lithuanians prefer to order meals. The most common challenges mentioned are issues with delivery and misleading product information, leading to disappointment with the received goods.