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E-commerce study: Estonians continue to reduce their online expenses
analüüs & joonised2024-05-07

E-commerce study: Estonians continue to reduce their online expenses

Internet research and technology company Gemius conducted its annual E-commerce study in the Baltics to determine the online shopping habits of internet users accross Baltic states. The study results in Estonia reveal that over the past few years, there has been a stable trend of reducing online expenses. Meanwhile, a decrease can also be observed in the amount of users making purchases from tablets.