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E-commerce research in Lithuania and Latvia: what motivates to shop Online and what has changed during quarantine?
analüüs & joonised2020-06-29

E-commerce research in Lithuania and Latvia: what motivates to shop Online and what has changed during quarantine?

The international Internet research and technology company Gemius has conducted the E-commerce study 2020 on Internet users online shopping habits in Latvia and Lithuania. It revealed that better prices than in traditional stores in both neighboring countries is the most important motivation for online shopping. However, while buyers in Latvia indicate the possibility to compare the prices of products and services as one of the main factors, Lithuanian respondents are motivated by home delivery.