Gemius has conducted a study on the shopping habits of Internet users in all three Baltic countries. Respondents in Latvia, Lithuania, and Estonia are often motivated to shop online by the opportunity to buy goods that are not available in their place of living. While Latvians and Estonians on domestic e-commerce sites often buy insurance, Lithuanians prefer books and movies. At least half of respondents in Latvia and Estonia believe that their spending online will increase this year.
