Gemius: Internet trends in December and review of 2019 in Estonia
Internet technology and research company Gemius has published the Top of 15 most visited websites in Estonia in December 2019. After significant audience increases in previous month, ee.sputniknews.ru experienced audience drops in Total statistics, as well as in Computer and Mobile tops. It should be noted that during the festive month all sites of the Computer top showed audience drops. Meanwhile the average number of Real Users from mobile phones per month has increased by 3 percent in 2019.
Total statistics for all devices
Last December the highest decrease in visitors was shown for the site ee.sputniknews.ru with -25 000 or
-57 percent Real Users, also falling by two positions in Top. Also liigume.ee audience decreased by 38 percent or -13 000 users. However, site mail.ru experienced increase in Real Users by 6 000 or +5 percent, mototehnika.ee by 4 percent or +1 000, but ok.ru by 3 percent or 2 000 users from all platforms together.
The Top 3 from all devices, i.e., from computers, mobile phones, and tablets together, in December is as before – in first place with 616 000 Real Users is news portal delfi.ee with + 5 000 users compared to November, followed by postimees.ee with 605 000 users, but Top 3 is closed by site ohtuleht.ee with 420 000 and +3 000 Real Users.
In fourth position from all platforms together in December is site auto24.ee with 276 000 visitors and decrease by -6 percent, but Top 5 is closed by site tv3.ee with 236 000 and drop in Real Users by 3 percent. It should be noted that site kalale.ee enters the Total statistic Top with 19 000 Real Users in last month of 2019.
Real Users and computers
During the festive month all sites of the Computer top showed audience drops. After significant increases in November, highest decrease in Real Users from computers was shown for the site ee.sputniknews.ru with
-9 000 or -78 percent, also for portal liigume.ee with -65 percent or – 10 000 users in December. However two sites entered Computer top– weather site ilmtataat.ee in 14th position with 11 000 Real Users and mototehnika.ee with 10 000 users in 15th position of Computer top.
The most visited site from computers in December is delfi.ee with 447 000 Real Users and drop by 2 percent. In second place is postimees.ee with 386 000 visitors which is 3 percent less than in November, but Top 3 is closed by ohtuleht.ee with 248 000 and -5 percent Real Users from computers in December.
In fourth position with 138 000 users is site neti.ee with -3 percent drop in Real Users December. Site auto24.ee is fifth in December with 137 000 users from computers and significant audience drop by -17 percent.
Real Users from mobile devices
Like in the Computer top, highest drop in Real Users from mobile phones and tablets together was shown for the site ee.sputniknews.ru with -18 000 or -53 percent and for liigume.ee with -28 percent or -5 000 users compared to November. However, ok.ru audience grew by 15 percent or 5 000 users, but site mototehnika.ee reached by +14 percent or +2 000 more visitors than in November.
First place in mobile device visit Top (mobile phones and tablets together) is taken by news portal delfi.ee with 569 000 visitors and +2 percent compared to November. The second is postimees.ee with 565 000 users and increase in Real Users by 3 percent, followed by ohtuleht.ee with 376 000 and +12 000 Real Users in December. As before, auto24.ee is in the fourth position with 223 000 users and drop by -5 percent, but Top 5 is closed by tv3.ee with 173 000 users and drop by -3 percent from mobile devices.
Review of 2019
According to gemiusAudience data, in 2019 the average number of Real Users from all platforms together (that is, from computers, mobile phones, and tablets together) per month in Estonia was 824 000 and has increased by 5 000 people or by 1 percent. On average there were around 685 000 internet users from computers, 643 000 – from mobile phones, but 211 000 used tablets to browse the web. Compared to 2018, the average number of Real Users from mobile phones per month has increased by 22 000 or by 3 percent, however number of users from computers - decreased by 17 000 or -3 percent.
On average one Real User has browsed sites participating in the gemiusAudience study in Estonia for 9 hours from computers, 6 hours from mobile phones and 3 hours from tablets every month. In total one user spent around 12 hours browsing the aforesaid sites each month from all platforms together.
About 302 011 532 page views per month were made from computers, 275 720 963 from mobile devices and 577 732 495 page views per month were made from all platforms together. In 2019, around 14 642 521 cookies per month visited sites that take part in gemiusAudience study.
An overview of full data is available on https://rating.gemius.com/
Top 15 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in December. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to firstname.lastname@example.org.