2021-05-13 08:29

Most visited websites in Estonia, April 2021

Most visited websites in Estonia, April 2021

Internet technology and research company Gemius has published Top of 10 most visited websites in Estonia in April 2021. In previous month bigger or smaller audience drops were noted for almost all TOP 10 sites. However, it should be noted that portal neti.ee as part of the Postimees Group returned among most visited portals in April. 

Total statistics for all devices

The most visited site from all devices, i.e., from computers, mobile phones, and tablets together in April was delfi.ee with 686 000 Real Users and decrease by -26 000 visitors compared to March data. With audience decrease by -27 000, portal postimees.ee takes second place with 642 000 users from all devices together, but elu24.ee with the same decrease in numbers reached 467 000 visitors in total this April. With an audience of 447 000 and -36 000 Real Users compared to March, portal ohtuleht.ee takes 4th position in Total statistics top, followed by tv3.ee with 343 000 users (-21 000 visitors).

However, in total statistics all sites showed audience decreases. The biggest decrease compared to March was noted for geenius.ee with -40 000 readers (-15 percent). Similar decreases in numbers were also shown for sites ok.ru (-11 000 users), mail.ru (-10 000 visitors) and vk.com (-9 000 Real Users).

It should be noted that with total audience of 118 000 Real Users taking 8th position in Total statistics top, portal neti.ee returns in gemiusAudience study and TOP 10 most popular sites.

Real Users and computers

Computer top is revealed by delfi.ee with 504 000 users which is -18 000 compared to March statistics. Meanwhile with an audience drop by -15 000 site postimees.ee takes 2nd place with 421 000 Real Users, but Top 3 is closed by ohtuleht.ee with 256 000 visitors from computers and decrease by -19 000. With an audience of 236 000 portal elu24.ee takes 4th position showing decrease by -21 000 visitors, which is biggest decrease in numbers in Computer top. Meanwhile Top 5 is closed by tv3.ee with 137 000 users and decrease by -18 000 Real Users.

As in total statistics, almost all top sites showed audience decreases last month. In addition to already mentioned, portal’s geenius.ee audience decreased by -15 000 users from computers, while mail.ru showed decrease by -6 000, but vk.com audience decreased by -5 000 visitors. Only one of the top sites showed small audience increase in April – with 35 000 users from computers ok.ru audience grew by +2 000.

Like in Total statistic top, it should be mentioned that neti.ee with 111 000 Real Users from computers returns in the tops 6th position this April.

Real Users from mobile devices

The most popular site from mobile devices in April was delfi.ee with 648 000 Real Users from mobile phones and tablets together and decrease by -24 000 users, followed by postimees.ee with 590 000 Real Users showing audience decrease by -34 000 users. Maintaining position in the top, portal elu24.ee is third with 426 000 visitors and drop by -21 000 users from mobile devices. With an audience of 402 000 from mobile devices and drop by -35 000 users compared to previous month, ohtuleht.ee is 4th most popular site, but Top 5 is closed by tv3.ee 288 000 Real Users and decrease by -16 000.

Like in total statistics, portal geenius.ee showed significant decrease by -34 000 users, reaching 230 000 Real Users in April. Portals ok.ru audience dropped by -9 000 users, while mail.ru reached -6 000 users less than in March, but vk.com audience decreased by -5 000 readers. However, with 33 000 users from mobile devices neti.ee returns and closes Mobile top in April.


An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in April. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.

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