2021-10-13 12:03

Gemius TOP websites in Estonia, September 2021

Gemius TOP websites in Estonia, September 2021

According to Gemius most visited website Top in Estonia, in September portal tv3.ee has shown the biggest increase in numbers from all devices together reaching the largest audience since March this year. While site geenius.ee also showed significant audience growth, all top sites have maintained their positions in Total and computer statistics top. 

Total statistics for all devices

Reaching 353 000 Real Users from all devices together, which is the highest since March this year, portal tv3.ee is 3rd in total statistics top with the biggest increase in numbers – by +45 000 Real Users. Unlike last month, when site geenius.ee experienced audience decrease, in September portal takes 4th place reaching 288 000 users in total, which is +33 000 users compared to August data. Meanwhile total statistics top like previously is revealed by delfi.ee with 709 000 Real Users and audience increase by +4 000 users from all devices together, but portal ohtuleht.ee takes 2nd place with an audience of 462 000 users and decrease by -4 000 readers. Maintaining the audience at the level of August, portal vk.com closes Top 5 with 108 000 users from all devices together.

In addition to the above mentioned, one more site showed audience increase in September – with increase by +3 000 Real Users ok.ru reached 50 000 users in previous month. However, portal’s liigume.ee audience decreased by -6 000 users (15 000 Real Users in September), and similar drop was noticed also for site mail.ee with -5 000 (83 000 users in total).  It should also be noted that all sites maintained their positions in the total statistics top like in August.

Real Users and computers

Compared to August data and like in total statistics, sites tv3.ee and geenius.ee reached biggest increases in numbers in September. With increase by +23 000 users portal tv3.ee reached 129 000 Real Users while portal’s geenius.ee audience from computers increased by +14 000 (88 000 Real Users). As previously top is revealed by delfi.ee with 505 000 Real Users from computers and decrease by -7 000 visitors compared to August data, followed by ohtuleht.ee with 252 000 users with decrease by -2 000 readers. Like in August Top 5 is closed by mail.ru with 73 000 visitors (+2 000).

Interestingly, the other top sites have shown very similar audience increases or decreases. While sites ok.ru audience increased by +2 000 users (29 000 Real Users), but vk.com – by +1 000 users (58 000 visitors from computers), mail.ee and liigume.ee reached by -1 000 users less, accordingly 58 000 visitors for mail.ee and 6 000 users for portal liigume.ee.

Real Users from mobile devices

As in total statistics the biggest increase in numbers in previous month – by +50 000 users – was noted for portal tv3.ee taking 3rd position in the top with audience of 314 000 Real Users from mobile devices, while significant increase in numbers was also noted for geenius.ee with +30 000 Real Users reaching 247 000 visitors from mobile devices in September. Like previously 1st place is taken by delfi.ee with 693 000 users and decrease by -4 000 users, followed by ohtuleht.ee with 422 000 readers and decrease by -15 000 which is the biggest decrease by numbers among top sites. Like in August, Top 5 is closed by vk.com with 66 000 and drop by -5 000 visitors compared to previous month.

Without already mentioned audience decrease by -5 000 readers was noted for site liigume.ee (9 000 visitors from mobile devices), and mail.ru with -4 000 reaching 37 000 users from mobile devices in September, also for portal kirss.net with decrease by -2 000 Real Users (3 000 visitors from mobile devices). Meanwhile small increases were noted for ok.ru with audience of 30 000 and increase by +1 000 users and mail.ee with +200 users (41 000 visitors from mobile devices). 


An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in September. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.


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