2021-11-16 11:37

Gemius TOP websites in Estonia, October 2021

Gemius TOP websites in Estonia, October 2021

Internet technology and research company Gemius has published Top 10 of most visited websites in Estonia in October 2021. In the previous month the top leaders have shown audience growth in total and mobile statistics, however, the biggest increase in numbers was noted for portal geenius.ee. 

Total statistics for all devices

In previous month all Top 5 leaders have shown the biggest increases in numbers among top sites. Remaining number 4th in Total statistics, portal geenius.ee with an increase by +59 000 visitors in October has reached 347 000 Real Users. Meanwhile, top leader delfi.ee with an audience of 745 000 Real Users showed audience increase by +36 000 visitors and ohtuleht.ee remaining 2nd in Total statistics top reached 494 000 readers with audience increase by +33 000. However, 3rd position like in September is taken by tv3.ee with 377 000 visitors and increase by +24 000 Real Users, but vk.com with 122 000 Real Users and audience increase by +14 000 closes Top 5.

In addition to above mentioned, two more sites showed audience growth in October – with increase by +11 000 users site liigume.ee reached 25 000 visitors, while mail.ee with +5 000 Real Users reached 88 000 users in previous month from all devices together. However, portals mail.ru audience decreased by
-1 000 users (94 000 Real Users from all devices) and site ok.ru reached 50 000 users, which is -600 visitors less compared to September data, but the biggest decrease in numbers was noted for kirss.net with -3 000 visitors (3 000 Real Users from all devices).

Real Users and computers

It should be mentioned that all Top sites showed audience increases in Computer top in previous month. The biggest increase in numbers was noted for top leader delfi.ee with 555 000 Real Users from computers and increase by +50 000 readers. Portal ohtuleht.ee in second position reached 271 000 users showing increase by +20 000 visitors, followed by tv3.ee with 134 000 Real Users and increase by +5 000. With significant increase – by +16 000 visitors – site geenius.ee is 4th with 103 000 readers, but Top 5 is closed by mai.ru with 75 000 users (+2 000 compared to September data).

Like in total statistics portal liigume.ee showed significant increase also from computers, reaching 13 000 users which is by +7 000 more than in September. Social network vk.com reached 64 000 users with similar increase by +7 000, but the audience of sites mail.ee and ok.ru increased by + 1 000 users compared to September data, reaching accordingly 60 000 and 30 000 Real Users.

Real Users from mobile devices

As in total statistics the biggest increases in numbers in previous month were shown for Top leaders. With an increase by +39 000 Real Users delfi.ee reveals the Mobile top with 732 000 Real Users, followed by ohtuleht.ee with almost similar increase – by +38 000 – and 461 000 Real Users from mobile devices in October. With 335 000 and increase by +21 000 visitors site tv3.ee is 3rd in Mobile device top, while the biggest increase in numbers among top sites is shown for portal geenius.ee with +63 000 visitors compared to September data and 310 000 Real Users from mobile devices. Like in previous month Top 5 is closed by vk.com with 75 000 visitors which is + 9 000 Real Users compared to September.

Without already mentioned audience increase was noted for site liigume.ee with +4 000 visitors and 13 000 Real Users from mobile devices. Meanwhile, mail.ru audience decreased by -2 000 users (35 000 Real Users from mobile devices) and ok.ru reached 29 000 visitors which is -700 compared to September data, but mail.ee audience decreased by -400 visitors in previous month reaching 41 000 users. 



An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in October. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.



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