2020-06-30 12:02

Gemius publishes Top 10 most visited websites in Estonia, May 2020

Internet technology and research company Gemius has published Top of 10 most visited websites in Estonia in May 2020. In previous month all Top 10 sites continued to return to previous audience levels after increases this spring. Site elu24.ee separated from postimees.ee domain, therefore as newcomer reaching the fourth position in total and statistics from individual platforms.

Total statistics for all devices

After the significant increases in audience this March, Top 10 sites continued to return to previous levels in May, however reaching small audience increases. In first place from all devices, i.e., from computers, mobile phones, and tablets together, is delfi.ee with 669 000 and increase by +8 000 compared to April, followed by postimees.ee with 607 000 (-39 000 users) and ohtuleht.ee with 434 000 (+2 000 users).

It should be noted that in May Eesti Media Group have separated elu24.ee from postimees.ee domain. Therefore, in fourth position from all platforms together in May is Top’s newcomer – site elu24.ee with 431 000 visitors. However, Top 5 is closed by site geenius.ee with 320 000 Real Users and increase by +6 percent, which is the largest audience increase last month from all platforms together.

Biggest decrease in audience from all platforms together was noted for vk.com with 127 000 users and -9 percent compared to April. Audience decrease by 4 percent was noted for three sites – tv3.ee with -9 000 Real Users, neti.ee with -6 000 users and mail.ru with -5 000 users, compared to April.  

Real Users and computers

In May and in the beginning of warm weather none of the Computer Top pages experienced increases in their audience. Portal delfi.ee takes 1st place in Computer top with 504 000 Real Users, maintaining the audience at the April level, followed by postimees.ee with 400 000 and -9 percent, but ohtuleht.ee is 3rd with 264 000 users and decrease by -3 percent compared to April statistics.

Meanwhile the newcomer elu24.ee takes 4th position with 249 000 visitors, but Top 5 is closed by tv3.ee with 139 000 Real Users.

Real Users from mobile devices

Mobile top in May is revealed by delfi.ee in the 1st place with 611 000 Real Users from mobile phones and tablets together, which is +1 percent compared to April. Second place is taken by postimees.ee with 563 000 visitors and decrease by -6 percent, but TOP 3 is closed by ohtuleht.ee with 386 000 Real Users.

As in Total and Computer statistics, elu24.ee takes 4th position with 385 000 users, but geenius.ee closes TOP 5 with 279 000visitors which is +8 percent or +21 000 users more than in April and is also the highest increase in Real Users from mobile devices.

Increase in Real Users was also shown for site online.ee with +6 percent or +4 000 users, maintaining a position in the top. The biggest decrease was shown for mke.ee with -45 percent or -23 000 users compared to April.


An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in May. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.


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