2018-10-22 07:57

Gemius publishes Internet Top 10 using new methodology

Gemius publishes Internet Top 10 using new methodology

International Internet measurement and consultancy company Gemius has published the Top of 10 most visited websites in Estonia in September 2018, which has been conducted by using the newly introduced and internationally rewarded Overnight and BPS (Behavioral Panel Synthesis) methodology. In Top three from all platforms are news portals – postimees.ee, delfi.ee, and ohtuleht.ee.

Total statistics for all devices


The Top 3 from all devices, i.e., from computers, mobile phones, and tablets together, in September is as follows – in first place with 650 000 Real Users is news portal postimees.ee, followed by delfi.ee with 594 000 users, and ohtuleht.ee with 335 000 users. In fourth place Is portal auto24.ee with 280 000 Real Users, however, Top 5 is closed by tv3.ee with 215 000 Real Users from all devices in September.

In sixth position with 189 000 users in September is neti.ee, which is followed by toidutare.ee with 156 000 people. Online.ee takes eight position with 155 000 users, but in ninth place is kuldnebors.ee with 151 000 Real Users from all platforms. The top is closed by mail.ru which with 110 000 Real Users takes the Top’s tenth position.

Real Users and computers


The most visited site from computers in September is postimees.ee with 510 000 Real Users. In second place with 477 000 users is delfi.ee. Top three is closed by the news portal ohtuleht.ee with 233 000 people.

Comparing the mobile device and computer most visited sites neti.ee should be noted. Portal neti.ee takes the computer Top’s fourth position with 178 000 Real Users. However, from mobile devices this portal is visited not as often – neti.ee places in the mobile device Top’s tenth position with 42 000 users in September. Similarly, the portal mail.ru shows 101 000 users from computers, thus, taking the Top’s ninth position. However, from mobile devices Estonians choose to visit this site less often, therefore, mail.ru is left out of the September mobile device Top 10.

Real Users from mobile devices


Top three most visited sites from mobile devices are the same as from computers. It should be noted, however, that mobile devices Top and data combine both mobile phone and tablet statistics. Therefore, in first place with 557 000 Real Users is postimees.ee, followed by delfi.ee with 516 000 people, and ohtuleht.ee with 283 000 users from mobile devices. In fourth position with 215 000 users is auto24.ee, but Top five is closed by tv3.ee with 148 000 Real Users from mobile phones and tablets together. It should be noted here, though, that in September file for the site ohtuleht.ee the data on mobile app traffic has been included.

If compared to the computer Top, more Estonians choose to visit site toidutare.ee from mobile devices, i.e., in September this site shows 95 000 Real Users, thus, taking the mobile device Top’s eight position, whereas in the computer Top it is in the tenth position. Furthermore, site sky.ee should be noted. This site has reached 63 000 Real Users from mobile devices, placing in the Top’s ninth position, however, not placing the computer Top in September.


As was announced previously, Gemius has introduced an internationally awarded data publishing method Overnight and BPS (Behavioral Panel Synthesis) in the Estonian market in order to meet ever-growing and changing internet user tendencies. Overnight and BPS methodology allows to analyze data for the previous day, week, and month. Additionally, data is available the very next day with full sociodemographic profile of Real Users, including data on site overlapping on various platforms, video, and audio players, as well as applications.

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in September. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.

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