2021-03-11 08:58

Gemius: Most visited websites in Estonia, February 2021

Gemius: Most visited websites in Estonia, February 2021

Internet technology and research company Gemius has published Top of 10 most visited websites in Estonia in February 2021. While in total and mobile statistics almost all sites showed audience decreases, tv3.ee audience increased, allowing site to reach 5th place in total and mobile statistics. Meanwhile portals ok.ru and mke.ee returned among Top 10 sites of total statistics.

Total statistics for all devices

In the shortest month of the year the most visited site from all devices, i.e., from computers, mobile phones, and tablets together was delfi.ee with 677 000 Real Users and decrease by -21 000 users compared to January, followed by postimees.ee with 639 000 and decrease by -5 000 readers. Meanwhile portal elu24.ee closes total statistics Top 3 with 469 000 Real Users and decrease by -9 000. As in the previous month, site ohtuleht.ee takes 4th position with 436 000 readers and decrease by -7 000 users, but biggest and the only increase this month in numbers of total statistics – by +25 000 Real Users – allows tv3.ee to reach top’s 5th place.

With biggest audience drop in numbers – by -23 000 users from all devices –, site geenius.ee returns in 6th position as in December 2020. In addition to the above mentioned, also site vk.com showed audience decrease by -11 000 users, but mail.ru in February reached by -7 000 users less than previous. It should be mentioned that portal ok.ru returned to Top with 59 000 Real Users, but site mke.ee closes Top 10 most popular sites with 54 000 readers from all devices together, while sites neti.ee and online.ee left gemiusAudience research in February.

Real Users and computers

Computer top in February is revealed by delfi.ee with 489 000 Real users and -11 000 users compared to January data. With an audience of 404 000 users and decrease by -9 000 readers from computers, postimees.ee takes 2nd place, but 3rd is ohtuleht.ee with 250 000 users and decrease by -19 000. With the biggest decrease in numbers – by -21 000 users – portal elu24.ee maintains its 4th position in top, but Top 5 is closed by tv3.ee with an audience increase by +4 000 users, which is the only increase among the top sites in February.

Decreases were also noted for portal geenius.ee with -14 000 readers compared to January data, mail.ru with -3 000 users and vk.com with -2 000 Real Users in February. Like in total statistics, ok.ru returns to Top with 29 000 Real Users from computers in the previous month, but mke.ee with 9 000 readers closes Top 10.

Real Users from mobile devices

Mobile top in February in revealed by delfi.ee in the 1st place with 643 000 Real Users from mobile phones and tablets together and biggest decrease in numbers among top sites – by -23 000 Real Users compared to January.  The second place is taken by postimees.ee with 589 000 visitors and the decrease by -6 000 Real Users, but portal elu24.ee is 3rd with 424 000 users from mobile devices and decrease by -10 000 users. Portal ohtuleht.ee takes 4th position in the Mobile top with 394 000 Real Users and decrease by -13 000 users. Meanwhile as in total and computer statistics, tv3.ee closes Top 5 with the biggest increase in numbers in February – by +36 000 Real Users from mobile devices. 

Decreases in the previous month were also noted for sites geenius.ee with an audience decrease by -19 000 users from mobile devices, vk.com and mke.ee both showed audience decrease by -10 000 Real Users, but mail.ru reached by -6 000 visitors less than in January. It should be mentioned that ok.ru returns in Mobile top with 36 000 users from mobile devices this February.


An overview of full data is available on https://rating.gemius.com/

Top 10 is based on data about internet audience that is aged between 15 and 74 years of age, is from the territory of Estonian state and visit sites from computers, mobile phones, and tablets. The sites included in this top are those that participated in the gemiusAudience research in February. gemiusAudience research is based on a complex and modern methodology that allows to see the number of real persons (Real Users) within a page, rather than looking at cookies or IP addresses that do not show the number of actual persons visiting the relevant page. To sign up for gemiusAudience research or to find out more information about it please write to kontakt@gemius.ee.


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