Research Studies

• gemiusTraffic
• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusFGI
• gemiusAdHoc
• gemiusGeo
• gemiusUsability
• gemiusInsight
• gemiusStream
  • Research Benefits
  • Research Methodology
  • Demo
  • Indicator definitions
  • Research Idea & Proposal
  • Clients about research
  • Case studies
• Marketing Research
• gemiusWebEffect
• gemiusDeskResearch

The methodology of gemiusStream

Gathering data

gemiusStream uses  information about users (derived from cookies) viewing multimedia materials as well as data concerning actions (such as rewinding/fast-forwarding, staring/finishing or pausing) performed to the files while they were played on the appropriate applications (players). The research service is available in three options, depending on the type of player used to view multimedia content:  

1. players with no access to the source code (data transfered offline) and not able to be controlled with modifiable external scripts: WindowsMediaPlayer, QuickTime and Real Player.  

2. players with access to the source code (data transfered online) or being controlled with modifiable external scripts: Flash players, Silverlight players, HTML 5 players.

The form and scope of the presented information

The statistics are computed immediately upon their arrival at the processing modules and are then presented via the interface. In case of players with no access to the source code, any potential delays in presenting the data are conditioned on the client's timely delivery of action data (server logs).

gemiusStream interface:

The gemiusStream interface provides access to regularly updated data on the behaviour of users exposed to  video/audio media. With the interface, you can perform a range of flexible and complex analyses for particular items or categories of content broken down into different time units (hours, days weeks, months).

If you would like additional information, feel free to contact Gemius.